AudiVisum
Something never done before!
As a business prospect:
The mass production and consumption of Toyota but with the profit margins of Ferrari!
Sometimes it’s best to start with the problem, not the idea. This idea came about after months of testing, researching and experimenting. The problem I was looking to solve was “How can I watch TV shows on the go, without having to look at a screen”. This came about because of Foxtel Binge talk that they were after a podcast. I thought all the traditional ideas were weak and had no ‘point of difference’ worthy of such a high profile brand.
If you were try to describe it, it’s like taking an episode of a TV show, but then turning it into an audio book, but keeping all the original Hollywood actors lines from the TV show.
Have a listen and you’ll hear what I mean.
An example of how the audio sounds compared to the footage of the real TV show.
An example of before (How the regular TV show looks and sounds) and after (the Audivisum audio only version).
